After careful consideration of what should be the name of my magazine, I have chosen the name as ALVA. I chose this name as it is the middle name of Thomas Edison, who invented the gramophone, so it gives the magazine authenticity and a cultured name, and links it straight to the start of music, music at its core. This title is short and snappy, in the same strain as NME or Kerrang, and if marketed it could potentially be linked to music forever. The title is also original and will not be mistaken for any other magazine if marketed.
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