For my magazine, I have to carefully consider the title of the magazine. A unique and recognisable name is needed if it were to be a success on the market, and ultimately to make money. It should also be short and snappy, or otherwise be able to roll off the tongue. In some cases, the name should reflect the ideologies expressed in the magazine. The most popular music magazines in the UK use these techniques, and if I want my magazine to look authentic, it needs to have an effective name
Q- The music magazine Q has possibly the shortest title of all the music magazines in the UK, and thus makes it unique. It expresses its class and style, which shows in the magazine, being a monthly issue with high standards of photography and printing. The title also comes from Cue, as in cueing a record, which shows it has an older target audience
NME- NME is an abbreviation of its original title, New Musical Express. This shows its authenticity but has been updated for a modern audience. The name is now synonymous with music magazines.
Kerrang!- This odd title was given after the onomatopoeic sound made when striking a chord on a power guitar. This immediately hints at it’s audience, probably aimed at rock lovers. The Kerrang name and brand has moved over to mediums (e.g. radio) and is now closely linked to the rock genre.
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